mobclix

Dreamworks Animation's Monsters vs Aliens Engaging iPhone audience

Goal:

Extend reach and brand awareness to iPhone audience increasing movie virality and drive more visitors to theaters.

Solution:

Avatar Labs created iPhone specific applications for Monsters vs Aliens and Mobclix increased distribution of the application through promotions across their network of applications targeting specific audience segments most likely to convert based on historical and predictive data.

Results:

Avatar Labs and Mobclix successfully increased awareness of the Monsters vs Aliens iPhone applications increasing downloads and usage.