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Frequently Asked Questions

General FAQ: Ad Exchange

Q: What is an ad exchange?
A. Ad exchanges are online marketplaces for buying and selling advertising impressions. Developers maximize their revenues by auctioning their inventory to a combination of advertisers, ad networks, and agencies. Advertisers maximize their click throughs by bidding on precisely targeted audience segments.
Developer FAQ: Advertising

Q: How does Mobclix maximize my eCPMs?
A. Mobclix gives you 100% fill rates by giving you access to more advertising networks than any other advertising management solution.
Our yield optimization engine then makes sure that your application is serving advertisements from the highest paying network at any given moment based on revenue and analytics data.

Q: How much does it cost to use Mobclix?
A. Nothing. Zip. Zero. Zilch. Nada. Mobclix does not take a cut of your advertising revenue.

Q: Why is Mobclix the best advertising management solution?
A. - More advertising networks.
    - Automated on-the-fly highest eCPM network selection.
    - Side-by-side comparison dashboard of ad network performance.
    - Add ad networks without updating your application code.
    - Lightweight library.
    - Optional consolodated check for all advertising revenues.
    - Optional automated signup with ad networks.

Q: Do I have to go and signup for all these ad networks on my own?
A. Nope! If you do not already have an account with an ad network, we will be more than happy to create one for you.
Just sign up on the developer dashboard.
Read more

Q: I'm already signed up with a particular ad network, can I import my account?
A. Absolutely! You can import your publisher keys and account login information on the developer dashboard.

Q: Do I have to give Mobclix my advertising network account login information?
A. Nope! Although you will miss out on some benefits. The Mobclix yield optimization engine uses the account revenue data to ensure that you are getting the highest eCPM from across all of your networks. The Mobclix reporting dashboard uses the data to display all the statistics from all your ad networks side-by-side for easy comparison.

Q: How come my reporting numbers change?
A. Ad networks can take up to two weeks on average to finalize their reports. The reason for this variation period is because networks and advertisers need to consolidate their numbers from a variety of tracking services to guarantee accuarcy.

Q: Can I use you through Adwhirl?
A. We are discontinuing support of Adwhirl due to developer concerns. We strongly recommend you integrate Mobclix directly.
    Read more.

Q: What if I want to use an ad network that you don't support yet?
A. Our Open Allocation feature allows you to use ad networks we don't support yet.
    Read more

Q: What are the payment terms?
A. Mobclix pays in Net75 - or, 75 days after the completion of ad traffic during a given month. For example, your ad revenue for September will be paid by December 15th. Why Net75? The ad networks we work with pay Mobclix in Net60 and Mobclix takes an additional 15 days to process the accounts. (Mobclix doesn't take a single penny from that revenue.)

Q: Should I sign up for every ad network?
A. Yes! This will guarantee that your app gets access to any and all of the great campaigns that flow through our exchange on a given day.

Q: I live outside the United States, how should I fill out my account information?
A. If you have an international bank account number (IBAN), you can enter it in the account number box. For the routing number, enter your Swift code or National ID. For the SSN, please enter 000-00-0000. Note that for an international wire transfer, we charge $35. Alternatively, you can use PayPal.

Developer FAQ: Analytics

Q: What analytics will I see using Mobclix?
A. By using Mobclix you see your application's unique installs, daily usage, OS versions, device types, connectivity stats, and much more!

Q: Can I run analytics without advertising?
A. Absolutely!

Q: Can I run advertising without analytics?
A. Mobclix Analytics is a critical component of the advertising library for delivering high eCPM targeted campaigns to your applications.

Developer FAQ: Technical

Q: How long will integration take?
A. Integrating our SDK is easy, one of our developers integrated it in 1 minute. Signup on our developer dashboard and get started now!

Ad Network FAQ

Q: How does Mobclix combat fraud?
A. Mobclix takes fraud very seriously. We have audit systems that vigorously check for anomalies and a dedicated advertising delivery integrity team.

Q: How do I run my campaign on the Mobclix exchange?
A. Mobclix no longer does direct advertisement sales. Send an email to advertising@mobclix.com and we will provide information on advertising on the exchange via one of our partner networks.