Where the best apps meet the best ads






























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Google bought AdMob for $750 million, closing the deal in May of 2010 and giving Google a huge boost in mobile advertising. more
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Mobile analytics firm Xyologic has released a market share breakdown that estimates the mobile ad and ad exchange network breakdowns on Android. more
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Quite obviously, there’s nothing holding back Velti as it continues to grow substantially. more
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Mobile marketing technology provider Velti has reached an agreement to acquire U.K.-based marketer Mobile Interactive Group. more
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Mobile advertising company Velti swung to a third-quarter profit of $623,000 from a net loss of $6.1 million in the same time a year earlier, according to a statement the company released yesterday. more
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Many luxury marketers from hotels to lifestyle publications are now creating mobile travel applications. more
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Velti is making headlines Wednesday morning in response to yesterday’s announced acquisition of Mobile Interactive Group (MIG), the UK’s largest mobile marketing company. more
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Little over a year since the firm paid out for ad network Mobclix, mobile marketing firm Velti has acquired Mobile Interactive Group (MIG) for a total of $59 million. more
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Velti plc (Nasdaq: VELT) today announced the acquisition of Mobile Interactive Group, the UK's largest mobile marketing company. more
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Mobile ad firm Velti has acquired U.K.-based rival Mobile Interactive Group (MIG) for $25 million. more
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Velti, a publicly-traded mobile advertising company, agreed to buy the U.K.’s Mobile Interactive Group or MIG in a deal worth up to $59 million in cash and earnouts. more
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Some big consolidation is afoot in mobile marketing and technology services with San Francisco-based Velti buying London’s UK market-leading Mobile Interactive Group (MIG) for up to $54 million. more
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Mobile marketing company Velti PLC said it bought UK's privately held Mobile Interactive Group (MIG) to expand its markets and technology holdings. more
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Tuesday reported net income for the third quarter of of $0.6 million or $0.01 per share compared to a net loss of $6.0 million or $0.16 per share in the year-ago period. more
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Mobile marketing agency Velti has acquired Mobile Interactive Group (‘MIG’), the UK’s largest mobile marketing company. more
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Time for our irregularly scheduled, data-driven roundup of news from the Bay Area technology world, starting with three separate $25 million items. more
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Google's DoubleClick is partnering with Google's AdMob to bring in-app mobile inventory to the DoubleClick Ad Exchange. more
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Google announced Monday that it will make in-app inventory from its AdMob ad network available through the DoubleClick Ad Exchange. more
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Mobclix rolled out an infographic that shows what happens on mobile devices in every minute, and - surprise, surprise - a big chunk of that time involves playing games. more
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Lumata is a new mobile marketing consultancy for the B2B space created by Francisco Partners and Buongiorno. more
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The Velti Mobclix Exchange released the following infographic, breaking down mobile in 60 seconds in three different sections. more
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To say that things move quickly in the mobile space is putting it rather mildly, but an infographic from mobile ad exchange Mobclix aims to highlight what goes down every 60 seconds. more
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On Thursday, Velti – the well-known mobile marketing and advertising technology provider – announced a new partnership with Vodafone UK. more
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The simple truth is that there is no one right way to succeed in mobile marketing. more
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Here’s your Monday round-up of the hottest mobile marketing stories from across the globe. more
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Velti plc, a mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media has launched Advanced Ad Payment, to help developers recoup their investment faster. more
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For developers who are looking to get paid more frequently from mobile advertising networks, Velti’s Mobclix is providing cash advances on a two- and four-week basis for a fee. more
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Getting paid as a developer is often a cumbersome process. more
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From Tapjoy to OpenFeint, service providers have been trying to monetise content in alternative ways. more
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Smartphone apps have come under increasing scrutiny in the last year, with a growing body of research and reporting showing that companies provide little information about what -- or how -- user data is collected and shared. more
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Lifestyle magazines such as Robb Report, VIVmag, Elle, Town&Country, Veranda and Vogue have discovered the benefits of tablet versions of magazines, not just for themselves but for the brands within. more
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VivaKi has launched CRM365, a new data-driven costumer relationship management tool designed to assist brands in engaging with customers across the social and mobile channels through the CRM365 Intelligence Platform. more
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No matter how small your company, you're probably starting to consider whether a mobile platform is right for it. more
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A provider of mobile marketing and advertising solutions for brands, advertising agencies, mobile operators, and media companies, Velti plc announced the acquisition of Air2Web. more
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Restaurant franchise Subway is strengthening its position in the mobile space via a new initiative that will let consumers pay for their meal by tapping a MasterCard PassPass-enabled device or card at the register. more
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Was it Steve Jobs and his “no Flash” ideology that got the HTML5 juggernaut going or was it just the natural progression of Web programming? more
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Amazon's content play just got even bigger with the announcement of the Kindle Fire, a full-color mobile device optimized for movies, TV shows, music, books, magazines, apps, games and web browsing. more
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A group of consolidated class action lawsuits against Apple and 8 other defendants was dismissed by San Jose U.S. District Judge Lucy Koh today. more
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Velti plc on Sept. 23 inked a deal to acquire Air2Web Inc., a mobile customer relationship management technology company based in Atlanta, in a $19 million deal. more
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PaidContent's Staci Kramer covers the latest machinations at Yahoo! as Interim CEO Tim Morse (who had been, and still is, the company's CFO) issued an email meant to rally the Yahoo! troops. more
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Inadequate standing will stop a court from finding whether third parties that license mobile apps illegally collected personal information about consumers who own Apple devices, a federal judge found. more
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Pays $19m for mobile CRM specialist, and also snaps up remaining interest in Casee. more
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The global mobile marketing firm is also buying the remaining interest in CASEE for $8.4m. more
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Citizens Republic Bancorp, Inc. (Nasdaq:CRBC) announced that William M. Fenimore Jr. was elected to its Board of Directors by the U. S. Department of Treasury in conjunction with Citizens participation in the Treasury’s Capital Purchase Program. more
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Mobile marketing and advertising provider Velti has signed a definitive agreement to acquire mCRM systems provider Air2Web. more
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Velti plc, a leading global provider of mobile marketing and advertising technology, recently signed an agreement to acquire Air2Web, a provider of mobile customer relationship management (mCRM) solutions in the United States and India for many of the world's largest and most trusted consumer brands. more
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Mobile marketing firm Velti is buying Air2Web, which provides mobile CRM (mCRM) solutions in the US and India, for $19m (£12.3m) in cash. more
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Time for our occasional index of venture funding, M&A, and other biztech-related deals from around the San Francisco Bay Area. more
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September’s market downdrafts are starting to signal the upcoming consolidation in the mobile space. more
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Apple Inc. is advising software developers to stop using a feature in software for its iPhones and iPads that has been linked to privacy concerns, a move that would also take away a widely used tool for tracking users and their behavior. more
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Velti Plc has acquired Air2Web Inc. for $19 million in cash, a move that further consolidates the mobile marketing sector and provides a long-awaited exit for Air2Web investors. more
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Velti, the NASDAQ listed company which is a global provider of mobile marketing and advertising technology solutions has announced the acquisition of Air2Web, an enterprise mobile marketing and customer relationship management (mCRM) solutions provider operating in India and the United States. more
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Velti has entered into a definitive agreement to acquire Air2Web and further cement its position in the mobile space. more
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San Francisco’s Velti has reached an agreement to purchase Atlanta’s Air2Web for $19 million. more
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Mobile marketing and advertising technology company Velti Plc. is acquiring mobile customer relationship management provider Air2Web for $19 million or Rs 94.6 crore. more
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Velti, a provider of mobile marketing and advertising technology, has entered into a definitive agreement to acquire Air2Web, a provider of mobile customer relationship management (mCRM) solutions in the United States and India. more
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Air2Web is a mobile customer relationship management company. more
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Velti, a publicly-traded mobile advertising company, agreed to buy Air2Web for $19 million in cash. more
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German automaker BMW is encouraging consumers to discover the different ways in which they can customize their branded vehicle through its new iPad application. more
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A federal judge has ruled in favor of Apple and eight mobile ad companies in a privacy lawsuit by iPhone and iPad users who alleged that their devices were sharing personal information about them without their consent. more
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Mobile marketing company Velti acquired mobile CRM firm Air2Web for about $19 million in cash. more
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Another significant acquisition is poised to take place in the mobile marketing space. more
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Velti Plc (VELT: News ,VEL.L: News ) Wednesday said it has entered into a definitive agreement to acquire Air2Web, a provider of mobile customer relationship management solutions in the United States and India for many of the world's largest and most trusted consumer brands. more
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Velti plc, a provider of mobile marketing and advertising technology, today announced that it has entered into a definitive agreement to acquire Air2Web, a provider of mobile customer relationship management (mCRM) solutions in the United States and India for many of the world’s largest and most trusted consumer brands. more
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Apple has quickly and undoubtedly become the ultimate showman in today’s fast-paced technology theme park. more
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Medialets has extended its mobile rich-media ad platform to include mobile websites. more
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The IAB Mobile Marketing Center of Excellence aims to bring some logic to the wild and wooly world of advertising within mobile applications. more
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Seedcamp Week, the annual week-long session run by Europe’s oldest tech startup accelerator, has kicked off in London, and it looks like the biggest yet. more
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App usage by iOS and Android users across devices is happening during late afternoon (4-6 p.m.) and evening (9-11 p.m.), according to Mobclix, a Velti company.more
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Krishna Subramanian, Co-Founder, Mobclix "Audience buying has been evolving through behavioral targeting. Today, on mobile, it exists in its most elementary state. Data is the main stopping point in making sure mobile audience targeting gets the same success as it has online."more
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Apple's iAd mobile-ad business has cut rates by as much as 70% as some marquee clients are using rival services. Even if prices have come down, Apple legitimized the idea of spending large sums on mobile ads, said Krishna Subramanian, the co-founder of Mobclix.more
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A lot of new apps have come out since we named the most expensive iPhone apps last year. We worked with Mobclix/Velti, a mobile ad exchange network, to update the list.more
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iAd only serves ads to the company's own iOS devices, allowing rival ad networks to offer advertisers a wider demographic of viewers that includes Android, WebOS and Windows Phone 7. Other advertisers, including Google's AdMob, Millennial Media, Greystripe and Mobclix, are touting both multi-platform support and lower fees for advertisers.more
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iPhone devs are only filling 5 to 15% of their inventory with iAds, according to mobile ad exchange Mobclix. But even if Apple is struggling to get the business details right, Mobclix co-founder Krishna Subramanian told Bloomberg that the company has already changed the industry by legitimizing big, expensive campaigns.more
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App developers are already noticing that Apple is having a hard time filling in its advertising space. Ad exchange, Mobclix, says that only 5% to 15% of available advertising space is being filled by Apple.more
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IPhone shopping app impressions grew by 249% in 2010, according to a Mobclix study.more
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“It’s extremely important for an app to update regularly in order to keep users happy and engaged,” said Laura Woolston, marketing manager at Mobclix.more
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To that end, real-time bidding mobile ad exchange company Mobclix has assembled all the behavioral data it saw on iOS and Android users across multiple devices during the month of June.more
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Both those using Apple phones and Android devices spend the majority of their time using apps in the late afternoon or late evening. But, they are most engaged with mobile ads in the morning. Says a report from Mobclix, a VElti company.more
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Velti launched its mGage platform back in January 2010, promising marketing strategy alongside the tools for campaign execution. In October 2010, Velti bolstered its tools with the acquisition of mobile ad exchange Mobclix.more
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Mobile advertising provider Mobclix has published it’s latest infographic as part of its “Mobclix Index” series for June, outlining some interesting data on mobile app engagement across mobile platforms.more
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We worked with Mobclix/Velti, a mobile ad exchange network, to update the list. One of the apps is just 5 days old.more
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Worked with Mobclix/Velti, a mobile ad exchange network, to update the list of the 15 most expensive iPad apps.more
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Mobile phones have evolved from bulky handsets to slim feature phones to ever-popular smartphones. The advent of smartphones has provided the foundation for the rapid adoption of casual gaming on mobile phones.more
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Sites such as Appannie.com, Topappcharts.com and Mobclix.com are a great way to discover more about competing apps. more
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In 2010, we acquired Mobclix, an important player in the rapidly expanding areas of mobile applications and analytics, giving Velti a mobile ad exchange that already connects 25 ad networks and more than 15,000 mobile application developers who collectively serve and monetize more than three billion mobile ad impressions per month. more
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Apple is following through on its threat to ban any apps that use third-party ads. Apps that display ads from AdMob, MobClix and other third-party ad servers are being broken on iOS 4.0 – despite the threat of regulatory investigation from the FCC more
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There was a bunch of nice after parties, where everybody went to enjoy the cocktails and relax. Mobclix & Groupon event was one of the best. more
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Celtra ads are certified to run on leading mobile ad networks, ad servers, mediation platforms and premium publishers including: Jumptap, AdMob, Amobee, Mobclix, Mobile Theory, Mojiva, Motricity, Smaato, AdMarvel, DoubleClick DART, Nexage, Sympatico, Pandora and Tribune Interactive. more
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Other app metrics website have pegged the App Store at different totals; 148apps.biz has a record of 398,845 applications, whereas Mobclix reports 412,873 available downloads. The store took seven months to add an additional 100,000 apps. more
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The iPad ,with better click-through rates ,would earn more in ad-supported games than iPhone or Android, according to a new report.more
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Mobclix and Groupon are hosting a WWDC partymore
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The iPad generates more earnings in ad-supported games than iPhone or Android, a Mobclix report suggests. more
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Mobclix provides valuable insights to iPhone developers on how gaming apps perform in the App Store more
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According to Mobclix, consumers playing ad-supported games on the iPad are significantly more likely to click on banners than those playing games on either the iPhone or the Android. more
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As part of its “Index†infographic series, Mobclix has published its latest one that details the performance of mobile gaming apps on the iOS platform. more
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The biggest hit to date was Mobclix, which was acquired for $50 million within 2 years after its Seedcamp participation more
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"Combined with our acquisition of Mobclix, this will significantly enhance our global mobile exchange footprint†- Alex Moukas, CEO of Velti more
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Mobclix suggests that if Apple eventually rids the App Store of such tactics entirely, most developers and publishers will refocus their efforts into other forms of advertisingmore
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"Less than 15 percent of apps currently ask for location data for use by advertisers, estimated Krishna Subramanian, co-founder of Mobclix" more
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One of the many reasons to develop apps for WindowsPhone7 is the ability to tap into Mobclix's ad exchange to monetize. more
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San Francisco, Los Angeles, Seattle, Chicago, New York City & Boston emerged top Cities with Highest Verizon iPhone Usagemore
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Mobclix has released their newest update to its Android SDK, 3.0.0. Updates include a handful of bug fixes, ProGuard support, and general memory usage improvements. more
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High fuel prices have caused applications such as GasBuddy to become the 15th most downloaded app in late April, up from 50th in February, according to Mobclix more
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Mobclix is among the success stories of Seedcamp, an alternative to Y Combinator more
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“Brands and premium publishers often get more traffic on their mobile Web pages than their downloadable apps,†said Krishna Subramanian, Mobclix more
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Poor reception was the main reason AT&T customers jumped to the Verizon iPhone, & two-thirds paid a hefty early termination fee to do so, a survey from Mobclix reports. more
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“The exceptional software/hardware quality allows the hotel to provide a high quality experience that translates the brand perfectly,” said Laura Woolston, Mobclix more
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Mobile ad exchange network Mobclix recently conducted a survey of Verizon iPhone 4 users and published some interesting -- if not entirely surprising -- conclusions. more
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AT&T has topped Verizon according to the results of a new study from Mobclix more
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Mobile ad exchange Mobclix is releasing a survey this morning which examines the usage of the Verizon iPhone vs. the AT&T iPhone in the U.S. more
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Developers say their ability to get downloads still largely depends on being among the stores' top-ranked apps because it is the primary way users find new apps, mobile-ad company Mobclix more
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In the wake of Verizon getting the iPhone, Mobclix combed through its data & surveyed Verizon iPhone owners to see how the move is playing out more
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Mobclix co founder, Krishna Subramanian, shares the Top Apps to use to follow your favorite team in March Madness more
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“The release of the iPad 2 is pivotal in the evolution of the tablet market, as Apple continues to drive innovation in this space,” said Krishna Subramanian, cofounder of Mobclix more
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Mobclix surveyed 50 of the 250 customers waiting in line at Apple's PA retail store. According to the survey, 70% of respondents were upgrading from the original iPad. more
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Riers are trying to figure out how they make money in this ecosystem," said Krishna Subramanian, co-founder of mobile-ad exchange Mobclix. more
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Mobclix, which tracks and reports on approved apps from Apple’s Appstore, said paid book apps for kids occupy 21 of the top 25 bestselling spots and 42 of the top 100. more
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“In general, mobile apps are a huge opportunity for brands,” said Sunil Verma, cofounder of Mobclix, Palo Alto, CA. more
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The move builds on Velti's acquisition of in-app mobile ad exchange Mobclix last year and its investment in China-based mobile ad exchange Casee. more
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How much money are you worth to mobile advertisers? Much more than an Android users, that’s for sure… at least according to this infographic put together by the boys over at Mobclix. more
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New data from mobile advertising exchange Mobclix indicates that iPhone users are generating more ad revenue than Android users. more
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A study by mobile ad exchange Mobclix looked at free apps with over 500,000 downloads and 75,000 active users. more
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In a new study and infographic published today by mobile advertising provider Mobclix, iPhone users were determined to be “more valuable” than Android users. more
Luxury Daily | News Article
Recent research has clearly demonstrated that iPad & iPhone users spend more than Android users on Apps in every category measured. Ah, the price of being cool! more
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What's the value of an app user? Mobile ad exchange Mobclix measured the monthly ad revenue generated by iPhone and Android apps. more
Daily | Feature
Apple's iPhone users are worth more to a developer on a monthly basis than Google's Android users based on ad revenue, according to data provided to us from mobile ad exchange Mobclix. more
LuxuryDaily | News Article
App developers are waiting to see if Steve will come back to give the keynote at WWDC, said Vishal Gurbuxani, a co-founder of mobile-ad company Mobclix Inc. more
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More than 15,000 smartphone application developers rely on three young entrepreneurs to help them make money on the apps they offer for free downloads. more
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Mobclix believes that Microsoft’s Windows Phone 7 is an exciting platform and predicts that it will chip away at RIM’s market share to take its place near the top with Android and iOS. more
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Bloomberg interviews Mobclix co-founder to get his insights into Twitter. more
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Mobclix mentioned that a best practice for luxury hotels making these applications is to consistently refresh content. more
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“The engagement in the application is where the strongpoint is,” said Laura Woolston, marketing manager at Mobclix, Palo Alto, CA. more
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To assist with its mobile ambitions, the company recently entered a mobile ad buying partnership with Mobclix, a supply-side aggregator of mobile inventory. more
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We aggregated some of the top game-changers from 2010 that will certainly shape what’s to come. more
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In related news, mobile-ad exchange Mobclix aggregated the top applications for keeping New Year's Resolutions. more
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Mobclix, an iPhone analytics firm and mobile ad exchange, has released a year-end report which examines the top app trends from 2010. more
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While the MMA and others are busy publishing their top 10 predictions/trends for the year ahead, mobile ad-exchange Mobclix is reflecting on the last 12 months. more
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Recently acquired mobile ad exchange Mobclix is releasing its 2010 report, which takes a look at the top trend in the mobile advertising space. more
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The free apps are ad-supported and boast in-app purchases, and Nabergoj tells me they’re seeing “significant revenue streams”, using multiple ad networks (Mobclix). more
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Mobclix says its system is powerful, but that its categories are broad enough to not identify individuals. more
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Mobclix reported that mobile ad impressions in iPhone shopping apps grew by 249%. more
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Read more: http://online.wsj.com/article/SB10001424052748704368004576027751867039730.html#ixzz1CfHVouU1 more
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Mobclix, the mobile ad-exchange that was recently acquired by Velti, does an excellent job at creating monthly infographics that detail stats from its network more
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Informative interviews include Digital Post, Mobclix, Smule etc. more
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Data from over a thousand Mobclix users last month shows some interesting demographics on Android users. more
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Mobclix Co-Founder Krishna Subramanian discusses the new sell-side platform functionality. more
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RTB has become a key feature of online ad exchanges, allowing advertisers to buy targeted ad impressions individually and instantaneously. more
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Media buyers are increasingly demanding RTB for their online display targeting, so it makes sense that the forward-looking Mobclix has launched supply-side platform for RTB of mobile ad inventory. more
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Mobclix featured in the first batch. more
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“Android and Apple are the top two players, and while Apple wins in the innovation department, Android has a good chance of winning based on its accessibility,” said Vishal Gurbuxani, Mobclix more
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Mobclix Provides the Top Paid Gaming Apps for iPhone and Android. more
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Thus it has lined up several mobile ad networks to participate in the exchange, including Millennial Media, Where, InMobi and Mobclix. more
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It will allow devs building apps for Windows Phone 7 devices to plug into demand from mobile ad networks like Millennial Media, InMobi and Mobclix. more
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Some 37% of app makers that it tracks are now in Northern California, estimates Mobclix Inc., which runs a nationwide app exchange. more
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Since the 2009 holiday season, the number of shopping apps available for the iPhone alone has grown 43 percent, to more than 700, according to Mobclix. more
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According to researcher Mobclix, the average price of an app on the Android Market is $4.10 compared to $3.37 on the iTunes App Store. more
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Vendors offering analytics as part of an app recommendations, ad or campaign management solution (e.g. Flurry, Mobclix, Medialets) more
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Some 25,400 games were published this year on the apps store, according to MobClix. more
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Mobclix Co-Founder was interviewed by Bloomgberg TV on recent Twitter plans. more
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Apple has more than 49,000 games among the 296,000 apps in its App Store, according to Mobclix. more
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Maybe it's something in the air, but acquisition mania has hit the digital tech space. more
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This morning, news broke once again that the buyer is London-based mobile marketing firm Velti. more
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Mobile ad exchange Mobclix has been acquired by London-based mobile marketing agency Velti. more
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Acquisition Provides Velti a Mobile Ad Exchange, Connection to More Than 15,000 Mobile Application Developers. more
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The platform integrates with Nexage and Mobclix for mobile inventory, and adap.tv and BrightRoll for video inventory. more
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It's about time that Apple highlighted games, wouldn't you say? The App Store has 47,624 games on it, according to Mobclix. more
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Microsoft says it has also lined up several mobile ad networks to participate in the exchange, including Millennial Media, Where, InMobi and MobClix. more
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This is especially impressive when you consider, according to Mobclix data, that 90% of mobile display ads are "standard banners." more
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Start-up Mobclix works with about 25 different ad networks to help buyers make keyword or geo-targeted mobile-ad buys. more
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Sumit Rai, CEO at Mobclix, discusses pushing the advertising envelope with his company's mobile ad exchange at AlwaysOn&STVP's Summit at Stanford. more
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Mobclix VP Product Marketing was featured on the 'State of Mobile Targeting' panel at DIGIDAY:MOBILE. more
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Mobile video ads have a 3X higher engagement rate than online video ads, according to Mobclix's August index. more
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For instance, Android impressions have grown by 45% in the last three months, according to MobClix's latest statistics. more
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The company reports that 90% of mobile app ad inventory is standard banner ads, while interstitial rich media ads average a 3.5X higher eCPM overall. more
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Mobile ad exchange network operator Mobclix has published its monthly infographic based on its analytics platform and advertising impressions served by the startup. more
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Mobclix co-founder comments on the new Apple Terms & Conditions. more
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To expand reach of the new format, gWallet is partnering with mobile ad exchange Mobclix to allow developers integrate the branded offers within their apps. more
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"This [acquisition] will most likely help Nokia encourage more developers to make apps for Ovi, Nokia's app store," said Krishna Subramanian, cofounder of Mobclix. more
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Among the 276,985 apps on the App Store, 46,591 are games, according to Mobclix. more
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Co-Founder of Mobclix, appeared on Fox Business News to provide insight into the Apple iPod announcement. more
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Advisors Bring Advertising and Mobile Experience to Drive Business Development and Enhance Marketer and Developer Offerings. more
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According to data from Mobclix, ads on the iPad that use video have 10.7 times higher click-through rate than regular iPad ads. more
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Krishna Subramanian, cofounder of Mobclix, believes the acquisition will solidify Nokia’s place in the mobile app space by encouraging developers to build apps for OVI — but only if the company’s advertising and monetization strategies are clear. more
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We covered one from PromotionalCodes last month that gave us an interesting look at the growth in mobile coupons, and Mobclix followed that up with one about rich media video ads on the iPad. more
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By now a wealth of knowledge and data has accumulated about what works and doesn’t on these platforms. In a whitepaper, Mobclix found the following about other iPhone ad campaigns more
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Though all iPhone apps can be ran on the iPad, only 6 out of 23 apps consist of a dedicated layout that is optimized for the iPad’s screen size. more
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New figures come from Mobclix, which just launched the Mobclix Index, a new monthly series of infographics that aims to shed more light on the constantly shifting mobile ecosystem. more
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Sunil Verma, co-founder and COO at MobClix, admitted the mobile ad exchange serves up about 7 billion impressions monthly, working with about 10,000 application developers to gain revenue through clicks, rich media and video. more
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Mobclix, a mobile ad exchange network, is working on a study to show trends and other findings about a variety of platforms, including Apple’s iOS (iPhone and iPad). more
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iPad users spend three times longer playing games than on the iPhone, and developers also earn more per user from in-app advertising on Apple's touchscreen tablet, according to a new study. more
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Although the number of iPhone owners currently dwarfs the iPad, a new study reveals Apple’s tablet has a promising future. more
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New data issued by mobile advertising exchange Mobclix indicates that iPad apps earn developers substantially greater advertising revenues than corresponding iPhone apps. more
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Startup Mobclix, a mobile ad exchange network operator will be releasing a beautiful infographics showing various statistics about the iPad, specifically, applications related. more
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Mobile ad-network Mobclix has kicked off a monthly series of infographics detailing the different mobile platforms and subsequent engagement from a variety of metrics. For July, it’s all about iOS. more
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Ad exchange network Mobclix reports iPad is proving to be a profitable force in the mobile advertising set-up, with ads on the platform enjoying an average eCPM rate five times that of iPhone. more
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Mobile ad exchange network operator Mobclix is kicking off a monthly series of infographics based on its analytics platform and advertising impressions served by the startup. more
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Mobclix app ranking data, Top 5 Paid Gaming Apps on the iPhone, featured in the 'Tech Trends' section. more
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Google, Microsoft and Yahoo are all jockeying to fill the position as the leader in the mobile search space. But what will it take to emerge as the winner? more
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Balleneggar also claims iAd's standard fill rates are "appalling low" - coming in at below 10 percent – and recommends studios have another ad network to fall back on (much like Mobclix's set-up). more
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Verizon mocked Apple and its new iPhone 4 in a New York Times ad this week. Promoting its flagship Droid X, Verizon's ad states: "Most importantly, it comes with a double antenna design. more
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If Apple's assertion it wouldn't tolerate blank spaces when ads fail to pop up on iAd seemed a touch aggressive, Mobclix's claim that it will take care of the low fillrate currently being experienced is comparatively soothing. more
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Krishna Subramanian, co-founder of Mobclix Inc., talks about the growth in advertising opportunities on mobile phone applications. more
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When Beth Mezias lost her software job at Adobe Systems in a downsizing at the end of 2008, she surrendered her employer-issued iPhone and bought an Android phone instead. "And," she said, "I got on the bandwagon." more
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Sales of the new gyro-equipped iPhone 4 surpassed 1.7 million units in the first three days since its Thursday launch, Apple said Monday -- good news for the iPhone platform's legions of video game developers. more
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Mobclix CEO Krishna Subramanian on how the company is benefiting from global use of smartphone applications. more
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When Steve Jobs speaks, he does so with a kind of honesty and passion that makes believers out of cynics. more
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Officials with the U.S. Federal Trade Commission have been informally probing Apple's new iAd service, which is set to launch July 1, looking into whether it stifles competition and reduces choice for application developers. more
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This week Google and Apple were all about "openness" as they prepared to plunge more seriously into mobile advertising. Assuming an embrace of openness in operations serves the dual purpose of keeping application developers happy and antitrust regulators at bay. more
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Google got the green light Friday from the Federal Trade Commission to close on the acquisition of AdMob, the mobile ad display company. The U.S. Federal Trade Commission voted 5-0 in favor of closing more
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SAN FRANCISCO — After a recession-induced lull, the tech industry is back playing a familiar game: Let's Make A Deal.Just last week, SAP plunked down $5.8 billion on database maker Sybase in the biggest tech deal of the year. more
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WASHINGTON—US antitrust enforcers are taking a keen interest in recent changes that Apple Inc. made to its licensing agreement with iPhone application developers and are likely to open a preliminary investigation into whether the company's more
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Apple's mobile Death Star, an iPhone and iPad advertising platform called iAd, should make Apple and app developers a lot of money, as well as keep app prices low for consumers. more
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SAN FRANCISCO — After a recession-induced lull, the tech industry is back playing a familiar game: Let's Make A Deal.Just last week, SAP plunked down $5.8 billion on database maker Sybase in the biggest tech deal of the year. more
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WSJONLINE: As Apple Inc.'s iPhone sales explode overseas, apps are also starting to go global.Shipments of the smartphone more than doubled in Apple's latest quarter, and the company attributed most of the growth to demand from Asia and Europe. more
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With new apps coming every day, the potential business utility of Apple iPad lies ahead. Selecting the right iPad apps is key to transforming Steve Jobs' latest toy into a valuable mobile business tool. more
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With new apps coming every day, the potential business utility of Apple iPad lies ahead. Selecting the right iPad apps is key to transforming Steve Jobs' latest toy into a valuable mobile business tool. more
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Apple Inc. said it sold more than 300,000 iPads in the U.S. on the first day the device went on sale Saturday, tempering Wall Street's highflying expectations for the much-hyped multimedia tablet computer. Apple Inc. more
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With iPad app frenzy in full force, the App Store is growing by the minute as iPad apps are being approved. Early this morning, Mobile ad exchange Mobclix tallied the number of apps and the breakdown between paid more
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Apple Inc.'s iPad appeared to get off to a strong start over the weekend as swarms of buyers flocked to stores after weeks of publicity about the tablet-style computer.But the long lines soon faded, and few stores sold out of the device, more
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Only 30% of people said they'd use the iPad for gaming, versus 37% and 34% who said they would read books and newspapers, respectively, according to a recent ComScore survey. more
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Monetization on mobile is a huge business and ScoreLoop wants a piece of the action. more
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JOHN GRISHAM, a prolific author of legal thrillers, long refused to allow his books to be sold in electronic form. more
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I was recently invited to give a presentation at the University of Alberta. The topic was "new media and publishing." more
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Recent news of ebook apps now exceeding the number of games on platforms like Apple’s iPhone and iPod. more
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It looks like Flash is coming to the iPad after all. more
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It looks like Flash is coming to the iPad after all. Mobile ad network Greystripe is bringing its technology that allows Flash-based ads to run on the iPhone to the iPad, starting in May. more
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Medialets, an advertising and analytics startup, bet big on the iPhone at the launch of the App Store two years ago, and has been riding the Apple wave ever since. more
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Today, European-based mobile analytics company, Distimo, launched a new, free analytics tool called Distimo Monitor, which allows developers to track the performance of their application across several app stores and compare that performance to their competition. more
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Medialets, an advertising and analytics startup, bet big on the iPhone at the launch of the App Store two years ago, and has been riding the Apple wave ever since. more
| News Article
It's been called a giant iPod Touch, an evolved e-reader, a third computing device and even "the most important thing I've ever done" by Apple CEO Steve Jobs. more
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Although hard-core players are expected to shun the iPad as a viable gaming platform, a number of studios are pushing ahead to develop casual titles for the tablet device. more
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So, here we are less than a week away from the arrival of the IPad and more details are beginning to come out, including details about what Apple’s bookstore will be charging. more
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So, you're planning to head out this weekend, but not sure where to go? These iPhone apps will help you find the hottest hangouts and also make sure you get back in one piece. Bonus: they're almost all free. more
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We have been using Admob for three of our applications during two months. Our first impression was very positive: we generated way more revenue than what we expected. more
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Mobile advertising company AdMarvel, fresh off the heels of being acquired by Opera Software for a reported $8 million plus earn-out, has teamed up with Gannett subsidiary PointRoll to launch an advertising platform for Apple’s iPad. more
| News Article
Mobile advertising company AdMarvel, fresh off the heels of being acquired by Opera Software for a reported $8 million plus earn-out, has teamed up with Gannett subsidiary PointRoll to launch an advertising platform for Apple’s iPad. more
| News Article
Mobile advertising company AdMarvel, fresh off the heels of being acquired by Opera Software for a reported $8 million plus earn-out, has teamed up with Gannett subsidiary PointRoll to launch an advertising platform for Apple’s iPad. more
| News Article
Mobile advertising network Mobclix has released a new iPad-specific software development kit to enable developers to integrate advertising into their iPad apps. more
| News Article
Facing competition from recently bought AdMob (Google) and Quattro Wireless (Apple), mobile ad network Mobclix has been steadily working to strengthen its products and offerings. more
| News Article
“Free to Play.” “Freemium.” Those words are echoing the halls here at the 2010 Game Developers Conference in San Francisco. more
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Steamboat Springs — When Ron and Sue Krall completed their move to Steamboat Springs last summer, one set of items took a lot of lifting. more
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Mobile advertising exchange Mobclix announced the release of a new SDK optimized for Apple's forthcoming iPad tablet device. more
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If you are an iPhone app developer, you need marketing information AND inspiration! more
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With the iPhone development community falling in love with the large screen opportunities of the iPad, other parts of the industry have their own plans for that real estate. more
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Online advertisers are already drooling over the iPad's expanded screen real estate, and wondering what kind of banners, popups, and full-page shills they can beam down to it. more
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Publishers have hailed as “very exciting” the news that book apps have overtaken games apps for the first time, according to research by mobile phone ad company Mobclix. more
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Mobclix have launched the SDk for developers of Ipad.They are the first mobile platform which have come with idea of Ipad specific SDk Kit. more
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The mobile app market is heating up, both for paid and free apps. And we’re seeing numerous app developers and content publishers jumping into the market every day looking to make money on this opportunity. more
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Household data from Nielsen’s Prizm, P$ycle and ConneXions segmentations systems will be added the anonymous interest and purchase intent data captured from the 150 million unique monthly visitors that are part of the eXelate exchange. more
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Michel Kripalani started making e-books when e-books weren't cool. A veteran creator of video Relevant Products/Services games, Kripalani began developing downloadable digital books about a year ago. more
| News Article
Michel Kripalani started making e-books when e-books weren't cool. A veteran creator of video Relevant Products/Services games, Kripalani began developing downloadable digital books about a year ago. more
| News Article
Michel Kripalani started making e-books when e-books weren't cool. A veteran creator of video Relevant Products/Services games, Kripalani began developing downloadable digital books about a year ago. more
| News Article
Michel Kripalani started making e-books when e-books weren't cool. A veteran creator of video games, Kripalani began developing downloadable digital books about a year ago. more
| News Article
Michel Kripalani started making e-books when e-books weren’t cool. A veteran creator of video games, Kripalani began developing downloadable digital books about a year ago. more
| News Article
E-books are a booming business, with demand for digital book applications on Apple devices giving developers and publishers fresh ways to make money. more
| News Article
Facing competition from recently acquired AdMob (Google) and Quattro Wireless (Apple), mobile ad network Mobclix has been steadily working to strengthen its products and offerings. more
| News Article
Mobile advertising exchange Mobclix announced the release of a new SDK optimized for Apple's forthcoming iPad tablet device. more
| News Article
Mobile advertising network Mobclix has released a new iPad-specific software development kit to enable developers to integrate advertising into their iPad apps. more
| News Article
Facing competition from recently acquired AdMob (Google) and Quattro Wireless (Apple), mobile ad network has been steadily working to strengthen their products and offerings. more
| News Article
Bento, Filemaker’s personal information manager for the Mac, took the chore out of working with relational databases and made them more fun to use. more
| News Article
Facing competition from recently acquired AdMob (Google) and Quattro Wireless (Apple), mobile ad network has been steadily working to strengthen their products and offerings. more
| News Article
Facing competition from recently acquired AdMob (Google) and Quattro Wireless (Apple), mobile ad network has been steadily working to strengthen their products and offerings. more
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Bangalore: With the demand for digital book applications on Apple devices gives developers and publishers fresh ways to make money, e-books are booming now, with book-related apps outnumbering those dedicated to games. more
| News Article
Facing competition from recently acquired AdMob (Google) and Quattro Wireless (Apple), mobile ad network has been steadily working to strengthen their products and offerings. more
| News Article
Facing competition from recently acquired AdMob (Google) and Quattro Wireless (Apple), mobile ad network Mobclix has been steadily working to strengthen its products and offerings. more
| News Article
Mobile advertising network Mobclix has released a new iPad-specific software development kit to enable developers to integrate advertising into their iPad apps. more
| News Article
Facing competition from recently acquired AdMob (Google) and Quattro Wireless (Apple), mobile ad network has been steadily working to strengthen their products and offerings. more
| News Article
Michel Kripalani started making e-books when e-books weren't cool. A veteran creator of video games, Kripalani began developing downloadable digital books about a year ago. more
| News Article
Michel Kripalani started making e-books when e-books weren't cool. more
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13% of U.S. consumers consider it likely or very likely to end up buying an iPad. Amazon already sells 6 digital copies of paper by 10 when the same title is available in both formats. more
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Enhanced e-books, which offer multimedia content such as video, are emerging as a new right in the marketplace, with publishers and agents tussling over who should own them. more
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For the first time ever, the number of eBooks (27,000) has surpassed games (25,400) in Apple’s iTunes app store, according to the mobile ad company Mobclix. more
| News Article
For the first time ever, the number of eBooks (27,000) has surpassed games (25,400) in Apple’s iTunes app store, according to the mobile ad company Mobclix. more
| News Article
"Free to Play." "Freemium." Those words are echoing the halls here at the 2010 Game Developers Conference in San Francisco. more
| News Article
After months of anticipation, Apple started accepting pre-orders for its iPad tablet device on Friday. more
| News Article
Enhanced e-books, which offer multimedia content such as video, are emerging as a new right in the marketplace, with publishers and agents tussling over who should own them. more
| News Article
The Guardian, citing a report from mobile advertising company Mobclix, said that e-books have more apps than any other kind of app in the App Store including games. more
| News Article
In what is predicted to be a pivotal year for ebooks, with next month's iPad launch, the number of books available as iPhone apps now exceeds the number of games. more
| News Article
If you needed additional information to convince you that eBooks are getting more and more popular, just check out the latest stats from Mobclix, a mobile device advertising agency. more
| News Article
There will be a lot of new features and additions in OS 4.0 but one of them took our attention. more
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According to Mobclix(a mobile phone advertising company), there are more eBooks than any other type of content found on the iTunes and App Store. more
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It seems the relatively small iPhone screen is no deterrent to reading, with GigaOm quoting figures from Mobclix that there are now more than 26,000 ebooks in iTunes, compared with a little over 24,000 games. more
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This may come as a surprise, but the latest data released this month by Mobclix, the mobile-phone advertising company, reveal the fact that the number of electronic books available as apps has reached an important 27.000-book peak. more
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According to the Mobclix website, the number of e-book apps has surpassed the number of apps in all other categories. more
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Nay-sayers and Luddites who have maintained for years that reading books off computer and other screens is not going to be a mainstream activity look set to be proven wrong, again. more
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The number of eBooks in the App Store has surpassed the number of games for the first time, and the spread is widening. more
| News Article
This is kind of a no-brainer once you actually think about it, but according to Mobclix, a mobile device advertising agency, the number of eBooks available on the App Store has surpassed the number of games for the first time ever, with 27,000 eBook apps to 25,400 games. more
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According to the mobile phone advertising company Mobclix, eBooks passed another milestone this month overtaking iPhone games in the app store. more
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Steve Jobs once dismissed the Kindle by declaring that "people don't read anymore." more
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Filed under: App Store , iPad The number of eBooks in the App Store has surpassed the number of games for the first time, and the spread is widening. more
| News Article
It has been estimated that this year will be a phenomenal year for e-books and as we speak, there are more books available as apps for the iPhone than the number of games. more
| News Article
This is kind of a no-brainer once you actually think about it, but according to Mobclix, a mobile device advertising agency, the number of eBooks available on the App Store has surpassed the number of games for the first time ever, with 27,000 eBook apps to 25,400 games. more
| News Article
Steve Jobs once dismissed the Kindle by declaring that “people don’t read anymore.” That may or may not be true, but either way, people definitely still sell books. more
| News Article
Steve Jobs once dismissed the Kindle by declaring that "people don't read anymore." That may or may not be true, but either way, people definitely still sell books. more
| News Article
The number of eBooks in the App Store has surpassed the number of games for the first time, and the spread is widening. more
| News Article
Palm and Google both released new developer kits for their mobile web platforms, both with a focus on games, a key area of success for the iPhone App Store. more
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According to mobclix a mobile phone advertising company’s report the number of eBooks apps in Apple Store has been increased over the number of games apps. more
| News Article
The number of eBooks in the App Store has surpassed the number of games for the first time, and the spread is widening. more
| News Article
Steve Jobs once dismissed the Kindle by declaring that “people don’t read anymore.” That may or may not be true, but either way, people definitely still sell books. more
| News Article
WELL NOW, Looky here! That super duper all encompasing App Store that Apple loves to shout about all the time, is infact a book store!! Well, in the sense that the single biggest category in the store is books at a WHOPPING 27,000 (yeah, twenty seven thousand! and not really applications per say). more
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Apple's iTunes App store is a growing source for content. more
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26,985 books are currently available as apps in the iPhone App Store. This is the first time the number of books available has exceeded the number of games (25,348). more
| News Article
It looks as though Apple's decision to launch the iBookstore later this year is spot-on because according to mobile analytics firm Mobclix, books now outnumber games as the biggest category on the App Store. more
| News Article
It has been estimated that this year will be a phenomenal year for e-books and as we speak, there are more books available as apps for the iPhone than the number of games. more
| News Article
In what is almost certainly a surprising development to most people, even avid Apple-watchers, the number of books available in the Apple App Store has now exceeded the number of games there. more
| News Article
There are now more books in the Apple Apps Store than games. It's an important milestone in year that sees the launch of the iPad, HP's Slate and Microsoft Courier. more
| News Article
The number of eBooks in the App Store has surpassed the number of games for the first time, and the spread is widening. more
| News Article
The number of eBooks in the App Store has surpassed the number of games for the first time, and the spread is widening. more
| News Article
If you needed additional information to convince you that eBooks are getting more and more popular, just check out the latest stats from Mobclix, a mobile device advertising agency. more
| News Article
Marketers have been flirting with the iPhone and mobile advertising for the majority of 2008 and 2009. more
| News Article
Books now outnumber games in Apple's App Store, marking the first time the games category has failed to dominate total iPhone and iPod touch applications, according to new data issued by mobile advertising exchange Mobclix. more
| News Article
First it was booby apps, then Wi-Fi stumblers, then cookie-cutter apps. Next Apple may take a hard look at the proliferation of “appbooks” in the App Store. more
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According to Venture Beat, “books have passed games as the largest category of apps for the iPhone in the iTunes store.” more
| News Article
Here’s a fun fact for those who think reading is dead – the number of books available for the iPhone/iPod Touch has just exceeded the amount of games on the platform. more
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TechZulu will be streaming Digiday: Mobile live from 8:00am - 5:00pm PST Monday 3/8. Discover the what the future holds for you and this game changing media platform. more
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Modernity meets Old-School. I've just read from the essential Bill Crider's blog, who saw it at the Law Librarian Blog, who viewed the cool graph at Mobclix , after being referred... more
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That’s the dirty little secret of Apple’s App Store. But it’s not your fault. The tools they do await on, like Apple’s Top 25 lists and customer reviews, contain their allotment of flaws. more
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Reading is fundamental, as the old public service announcements were fond of pointing out, and for a growing legion of consumers, reading has become a fundamental component of the mobile user experience as well. more
| News Article
As of Thursday afternoon, the App Store boasts more than 26,500 books, representing 18.6 percent of its 142,000 or so available applications–games account for a little more than 25,000 apps, or 17.6 percent total. more
| News Article
The number of remote control dongles coming for the iPhone is growing all the time. The latest offering is the FLPR from New Potato Technologies that turns the iPhone or iPod touch into a universal remote. more
| News Article
Mobiclix acquired their new iPhone application sales through analytics software Heartbeat. Mobile ad network Mobclix has made one of their very first acquisitions with the buying of Heartbeat. more
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Google’s acquisition of AdMob last November pulled the mobile advertising industry into the spotlight. more
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An interesting factoid came into my inbox yesterday evening, courtesy of the faithful electronic newsgatherers at Fierce Mobile Content (who had themselves garnered the aforementioned factoid from Mobclix): namely, that books now outnumber games on Apple’s App Store. more
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In light of Random House’s interactive books announcement, it’s funny that the iPhone already has more books than games. more
| News Article
It’s a headline that will certainly inspire more than just a few double-takes. But the reports are, indeed, true. more
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Mobile ad campaign manager Adenyo has raised a large $26.9 million round, consisting of both institutional and private placement funding. more
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Mobile ad campaign manager Adenyo has raised a large $26.9 million round, consisting of both institutional and private placement funding. more
| News Article
Digital books now outnumber games in Apple's App Store, making them the biggest category in the store for the first time ever, according to mobile analytics firm Mobclix. more
| News Article
Mobile ad exchange, Mobclix, announced the acquisition of mobile analytics firm, Heartbeat, on Monday. more
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One of the things we set out to do with AppsMarketing is not only to create awareness for mobile apps but also empower developers who’ve already launched and promoted their mobile apps. more
| News Article
According to Mobclix, which does mobile advertising for apps, the number of books in the iTunes store now exceeds the number of games for the first time since the device was launched, making books the largest category in the store. more
| News Article
Books now outnumber games in Apple's App Store, marking the first time the games category has failed to dominate total iPhone and iPod touch applications, according to new data issued by mobile advertising exchange Mobclix. more
| News Article
People love their iPhone apps -- after all, Apple has sold over a billion of them since it launched the phone. more
| News Article
Apple has sold well over a billion apps for the iPhone since the launch of the market-leading smartphone, with the news this week that sales of iPhone-compatible books now outnumbers sales of games for the first time. more
| News Article
Books have become the most popular category in the iTunes App Store, surpassing even games, according to mobile-ad network Mobclix, which tracks app data on its site. more
| News Article
Here is some news that will most likely help some younger users out there sell their parents on the iPhone OS ecosystem. Mobclix is reporting today that Books just overtook Games as the number one category in terms of number of available apps in the App Store, a first since its launch. more
| News Article
Mobile advertising exchange Mobclix announced its acquisition of software firm Enormego's Heartbeat, a cloud-based SaaS enabling developers to track their premium iPhone application revenues, usage statistics, reviews and rankings. more
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People love their iPhone apps — after all, Apple has sold over a billion of them since it launched the phone. more
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Mobile advertising market keeps consolidating. Today we bring you the news involving mobile ad exchange network Mobclix and their acquisition of Enormego’s Heartbeat for an undisclosed sum. more
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Two recent studies by Mobclix and SmartReply contend that each network performs better than AdMob. Because the data are self-serving one must receive them with some caution. However here are the results. more
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Mobile advertisers and advertising platforms need solid analytics reporting to prove to all involved that they’re working. more
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People love their iPhone apps — after all, Apple has sold over a billion of them since it launched the phone. And a big proportion of those apps are games more
| News Article
Mobclix Inc. said in a blog posting that it acquired Heartbeat, a software-as-a-service company that calls itself "the iPhone developer's best friend." more
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Mobclix, a mobile ad network aggregator, has acquired Heartbeat from New York-based Enormego for its ability to analyze the performance of iPhone applications, including sales reporting, statistics and crash reports. Terms of the deal were not disclosed. more
| News Article
Mobclix Inc. said in a blog posting that it acquired Heartbeat, a software-as-a-service company that calls itself "the iPhone developer's best friend." more
| News Article
Mobile ad network Mobclix has made its first acquisition. The startup is buying up Heartbeat, a cloud-based SaaS that helps iPhone app developers manage and access sales data, crash reporting, ongoing hourly usage stats, reviews and rankings. more
| News Article
Developers and customers alike can't always trust that a Top 25 app is actually popular, thanks to games some developers play. more
| News Article
If youre an iPhone owner, youve probably got a virtual wardrobe full of deleted iPhone apps. Most cost you a dollar or more, others were downloaded for free, but nearly all of them let you down in some way. more
| News Article
If you’re an iPhone owner, you’ve probably got a virtual wardrobe full of deleted iPhone apps. Most cost you a dollar or more, others were downloaded for free, but nearly all of them let you down in some way. more
| News Article
If you're an iPhone owner, you've probably got a virtual wardrobe full of deleted iPhone apps. Most cost you a dollar or more, others were downloaded for free, but nearly all of them let you down in some way. more
| News Article
Millennial Media today is going to announce an acquisition today of real time analytics firm TapMetrics. A source today sent us an advance copy of the press release due to hit the wires this morning. more
| News Article
If you're an iPhone owner, you've probably got a virtual wardrobe full of deleted iPhone apps. Most cost you a dollar or more, others were downloaded for free, but nearly all of them let you down in some way. more
| News Article
Mobile ad exchange, Mobclix, is doubling in size monthly according to a Portfolio.com piece with co-founder Krishna Subramanian. more
| News Article
As the App Store swells with apps, customers turn to Apple's ranking system and customer reviews to make buying decisions. What's the problem? It's that neither system can be fully trusted. more
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Death Of The Impression/Rise Of The Data Economy. Recently there has been buzz around the rise of advertising exchanges, which bring media inventory into a liquid, dynamic environment driven by automation and technology. more
| News Article
If you're an iPhone owner, you've probably got a virtual wardrobe full of deleted iPhone apps. Most cost you a dollar or more, others were downloaded for free, but nearly all of them let you down in some way. more
| News Article
If you're an iPhone owner, you've probably got a virtual wardrobe full of deleted iPhone apps. Most cost you a dollar or more, others were downloaded for free, but nearly all of them let you down in some way. more
| News Article
Last year I reviewed the Info week startup 50 and noted that Approx. 40% of Information week’s Startup 50 are Cloud or Virtualization companies. more
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Mobclix has already gotten a step ahead of some of the biggest names in the tech industry in an area where those names are trying to make inroads—mobile-advertising dollars. more
| News Article
Super-smart iPhone apps will replace silly iFart-like apps in the second wave of iPhone app development, said iPhone app developers at the Macworld Expo in San Francisco last week. more
| News Article
Super-smart iPhone apps will replace silly iFart-like apps in the second wave of iPhone app development, said iPhone app developers at the Macworld Expo in San Francisco last week. more
| News Article
Through an alliance with The Nielsen Co., mobile ad exchange Mobclix will give mobile advertisers and publishers the ability to target specific audiences based on their lifestyles, buying habits, media preferences and openness to adopting new technologies. more
| News Article
Super-smart iPhone apps will replace silly iFart-like apps in the second wave of iPhone app development, said iPhone app developers at the Macworld Expo in San Francisco last week. more
| News Article
Super-smart iPhone apps will replace silly iFart-like apps in the second wave of iPhone app development, said iPhone app developers at the Macworld Expo in San Francisco last week. more
| News Article
Super smart iPhone apps will replace silly iFart-like apps in the second wave of iPhone app development, said iPhone app developers at the Macworld Expo in San Francisco last week. more
| News Article
Super-smart iPhone apps will replace silly iFart-like apps in the second wave of iPhone app development, said iPhone app developers at the Macworld Expo in San Francisco last week. more
| News Article
Super-smart iPhone apps will replace silly iFart-like apps in the second wave of iPhone app development, said iPhone app developers at the Macworld Expo in San Francisco last week. more
| News Article
The most popular apps in the App Store aren't always the best. Here are six cool apps you might not have heard about -- and why they haven't broken into the big time yet. more
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Here are six cool apps flying under the radar -- and why they haven't broken into the big time yet. more
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Here are six cool apps flying under the radar -- and why they haven't broken into the big time yet. more
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Megan Berry is an evangelist for Mobclix, the industry’s largest mobile ad exchange, working on social media and marketing. more
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Interpublic Group tapped Microsoft’s Atlas; The Nielsen Co. partnered with mobile advertising company Mobclix; hawkeye partnered with Txt4CRM; and CPX Interactive tapped Nexage’s AdMax. more
| News Article
While leviathans like Google and Apple battle for dominance of the mobile web, Mobclix has adroitly maneuvered to build what is already a lucrative piece... more
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With the iPhone, Apple changed the face of mobile devices. Can it do the same for mobile advertising? more
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With the iPhone, Apple changed the face of mobile devices," Kunur Patel reports for Advertising Age. "Can it do the same for mobile advertising? more
| News Article
Smartphone applications aim to help users with every stage of a relationship, from hunting for a date to wining and dining to breaking up. more
| News Article
In a BusinessWeek article by Douglas Macmillan, Doug Anmuth of Barclay's Capital tells BW, "Display ads are likely to contribute a little more than $1 billion, or about 4% of Google's (GOOG) total sales this year more
| News Article
Mobclix, the largest mobile ad exchange for the Iphone ad market, has announced it will re-sell audience profiles to its ad networks partners. more
| News Article
The targeting methods associated with mobile advertising are efficient at best, but a new partnership promises to up the ante significantly. more
| News Article
Audience targeting has come a long way, baby. In the last 5 years, we’ve evolved from simple intra-site and intra-network retargeting to advanced, algorithmically-driven audience targeting across the web with multi-variant data sources. more
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While mobile represents an exciting new field for brands to frolic, marketers are rightfully concerned about ROI and reaching the target audience. more
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Good news for advertisers looking to reach smartphone users: Mobile ad exchange Mobclix has forged a deal to resell demographic segments from Nielsen's PRIZM and ConneXions programs to its ad network partners... more
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Some 150,000 apps line the App Store's (AAPL) virtual shelves, yet there's not yet a good way to shop for them. more
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Mobile advertising exchange Mobclix announced an agreement with marketing and media information giant The Nielsen Company to integrate the Nielsen PRIZM lifestyle segmentation solution and Nielsen ConneXions technology adoption more
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Google's $750 million acquisition of AdMob in November of last year brought renewed attention to the mobile marketing and advertising sector. more
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Mobile ad exchange Mobclix announced that it would add Nielsen PRIZM and Nielsen ConneXions audience segmentation data and capabilities into the Mobclix mobile exchange. more
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Through an alliance with The Nielsen Co., mobile ad exchange Mobclix will give mobile advertisers and publishers the ability to target specific audiences... more
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The targeting methods associated with mobile advertising are efficient at best, but a new partnership promises to up the ante significantly. more
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The targeting methods associated with mobile advertising are efficient at best, but a new partnership promises to up the ante significantly. more
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Mobclix has partnered with Nielsen to be able to deliver more targeted mobile ads, giving it some name-brand recognition to stick out from all the competition. more
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Some 150,000 apps line the App Store's virtual shelves, yet there's not yet a good way to shop for them. more
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US— Nielsen’s Prizm has found itself another partner – the segmentation system is to be integrated into the Mobclix mobile ad exchange for buying and selling mobile advertising inventory. more
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The big mobile news today is that Mobclix has entered an exclusive deal with Nielsen to help with their analytics. more
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Some 150,000 apps line the App Store's virtual shelves, yet there's not yet a good way to shop for them. more
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Mobclix Inc. said Monday that it begin to integrate The Nielsen Co.'s Prizm and ConneXions systems into its mobile ad exchange. more
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Mobile advertising is one of the hottest fields we report on at VentureBeat. Gartner analysts expect it to be a $7.4 billion market by the end of 2014. more
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Some 150,000 apps line the App Store's virtual shelves, yet there's not yet a good way to shop for them. more
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Some 150,000 apps line the App Store's virtual shelves, yet there's not yet a good way to shop for them. more
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Mobile advertising is one of the hottest fields we report on at VentureBeat. Gartner analysts expect it to be a $7.4 billion market by the end of 2014 more
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Mobclix Inc. said Monday that it begin to integrate The Nielsen Co.'s Prizm and ConneXions systems into its mobile ad exchange. more
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The targeting methods associated with mobile advertising are efficient at best, but a new partnership promises to up the ante significantly. more
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Through an alliance with The Nielsen Co., mobile ad exchange Mobclix will give mobile advertisers and publishers the ability to target specific audiences based more
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Mobile ad exchange Mobclix announced that it would add Nielsen PRIZM and Nielsen ConneXions audience segmentation data and capabilities more
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Mobclix has struck a deal to integrate Nielsen's ad targeting data into its mobile ad exchange, the two announced today more
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Mobile advertising exchange Mobclix announced an agreement with marketing and media information giant The Nielsen Company to integrate the Nielsen PRIZM more
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Good news for advertisers looking to reach smartphone users: Mobile ad exchange Mobclix has forged a deal to resell demographic more
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While mobile represents an exciting new field for brands to frolic, marketers are rightfully concerned about ROI and reaching the more
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Mobile content consumption is changing. Mobile no longer means your cell phone... it now includes anytime more
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The iPhone is the face that launched a thousand mobile websites-actually, more like 326,600, according to a recent study by Taptu, a mobile search engine. more
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By the end of 2010, we forecast that the mobile touch web will have grown to more than 500,00 sites,” says Steve Ives, CEO of Taptu, “and to one million sites by the end of 2011. more
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The number of mobile websites designed for touchscreen devices has skyrocketed in areas like shopping and services, a new survey shows. more
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The iPhone is the face that launched a thousand mobile websites-actually, more like 326,600, according to a recent study by Taptu more
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The iPhone is the face that launched a thousand mobile websites-actually, more like 326,600, according to a recent study by Taptu, a mobile search engine. more
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With its 130,000 available apps, built-in camera and GPS capabilities, the iPhone sits squarely at the center of convergence. more
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On the heels of Steve Jobs' official introduction of Apple's iPad, marketers and developers are racing out the door more
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Sorry, Steve Jobs - you have failed to impress the interactive advertising community. That was the majority more
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Apple's App Store is fast becoming the social hub of the mobile world, where we chat and play games with friends more
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The App Store and the iPhone really grew up last year, setting the stage for even bigger things to come this year more
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Michael Bayle has been fielding a lot of phone calls in the two months since Google bought mobile-ad company more
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Global consumers are expected to spend $6.2 billion at mobile application stores in 2010, while related advertising revenue more
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You knew the fashion world was a small one. But did you realize it could actually fit in your pocket? more
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In the idealized vision of technology-enabled health care, videogames cure cancer and iPhone apps more
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Velti, mobile marketing company which we covered in the past, has launched Velti mGage, an online platform designed to be an intersection more
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Every smartphone platform, it seems, now has an app store. The iPhone started the trend, or at least made the most more
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Velti, mobile marketing company which we covered in the past, has launched Velti mGage, an online platform designed to be an intersection more
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In the wake of the Google/AdMob and Apple/Quattro acquisitions, smaller, independent players in the mobile ad space have little choice more
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In a clear sign of mobile's proliferation, Velti, a provider of mobile marketing and advertising services, has launched mGage, a more
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Mobile marketing and advertising solutions provider Velti announced the launch of Velti mGage, an online platform promising brands, more
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London-based mobile marketing company Velti on Monday launched a new online platform for brands, agencies, publishers and mobile more
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Google's acquisition of AdMob last November pulled the mobile advertising industry into the spotlight. Until more
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Apple's acquisition of Quattro has been largely drowned out by news of Google phones, iSlates and MicroSlates. The implications of that more
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Was it opposite day? On the same day Google jumped into the waters of consumer hardware with its Nexus One handset, more
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Planning an iPhone app to promote your business? Join the club. Apple Inc.'s store offers 100,000 apps, and iPhone and iPod more
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With all the hype around mobile, its tough to figure out what matters most to your business. Here are some notable game-changers from 2009 that you will want to keep in the back of more
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You might be spending a fortune on it, but Apple's App Store is cheap. On average however, it's not the cheapest. more
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iPhone and iTouch app downloads levels are expected to be 28 times higher during the week between Christmas and New Year's, compared with last year, according to a survey by PlayHaven and Mobclix. more
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Mobclix keeps track of apps clicks and it looks like app users are using apps to help get their finances in order for the end of the year. more
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iPhone and iTouch app downloads levels are expected to be 28 times higher during the week between Christmas and New Year's, compared more
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The week following Christmas is set to be the biggest ever in terms of iPhone gaming activity according to iPhone fan network PlayHaven and mobile ad exchange Mobclix. more
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PlayHaven, an online universe of fan communities for iPhone games, and Mobclix, the industry's largest targeted mobile ad exchange, released data today predicting that iPhone game usage more
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A new generation of mobile-phone software is helping consumers shop smarter this holiday season. more
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Android overtakes the iPhone. Nearly all phones support video chat. Mobile commerce hits $100 billion. more
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AT&T has hinted it will move from an all you can eat data plan to usage-based pricing to solve its continuing bandwidth woes - and users don't like it one little bit. more
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It's a safe bet that one of your doctors has an iPhone. But what you may not realize is that he or she is using it as part of your overall treatment. more
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In a year when mobile app development captured headlines, Mobclix Inc. helped the mobile app developers capture the dollars. more
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If you're reading this column, it means you survived another Black Friday. Perhaps you avoided the mall altogether, wisely opting more
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Apps, or downloadable applications for mobile devices, expand your phone's capabilities to handle the coupon hunting and price comparing more
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Apple's app store traffic rose 43 percent during Thanksgiving week compared to the first three weeks of the month, according to MobClix. more
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Twitter will find a way to make some money -- from you. "Licensing tweets to search engines for inclusion in their results pages is just the beginning. more
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TAYLOR DISHER, a 22-year-old marketing student in Toronto, recently found a useful way to shorten her beauty routine. more
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With the arrival of the Motorola Droid and the Apple App Store milestone of surpassing 100,000 apps, the buzz around mobile apps has never been louder. more
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With the arrival of the Motorola Droid and the Apple App Store milestone of surpassing 100,000 apps, the buzz around mobile apps has never been louder. more
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One of the more interesting nuggets to come out of Millennial Media's latest monthly report (called S.M.A.R.T.) on smartphonemore
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Apple device users on average download 11 apps per month - three times more than Android users and six times more than BlackBerry owners. more
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Research In Motion's top executives say the BlackBerry will hold its ground in a fierce battle with Apple's iPhone and other rivals, even as a boom in smartphone sales more
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Data from Millennial Media and analytics firm Mobclix has revealed that the iPhone's App Store is clocking up more than more
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RIM's co-CEOs Jim Balsillie and Mike Lazaridis said that there's great potential in building and designing applications for the BlackBerry platform. more
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Consumers are now downloading more than 100 million iPhone and iPod touch applications each month from Apple's App Store according to new data issued by mobile more
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Millennial Media, the leading mobile ad-network who just scored a $16M round of funding, has released its October "SMART" report, or more
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There might be something wrong with me because I do get relatively excited by these mobile ad network data reports. Out today is Millennial Media's October SMART reportmore
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Mobile web use and app use is growing.Here's a quick summary of fun facts from the Millennial Media October SMART report more
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Every year, I make a series of predictions that have served as a guide for my tech coverage in Black Enterprise magazine. At the end of 2008, I predicted the rise of more
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Online ad exchanges Advertising.com and Traffic Marketplace will begin including mobile ads in their more
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The debate about which mobile ad networks boast the broadest reach may be ongoing, more
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Google and Yahoo! are both making their paid-search advertisers' online campaigns available in mobile search results more
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In a move to bridge the gap between online and mobile advertising, Mobclix today announced its strategic partnerships with Advertising.com and Traffic Marketplace, more
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Ad networks Advertising.com and Traffic Marketplace are partnering with Mobclix to give their clients... more
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As more and more attention is devoted to mobile usage, mobile advertising is getting awareness as an attractive ad platform. more
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App developers - and those who help them make money - are giddy over a new opportunity from Apple Inc. more
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Some free iPhone apps rake in far more revenue than their paid counterparts. Take Inedible... more
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In the forest that's developing for the App Store however, developers and publishersmore
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Last week Apple announced downloads from its App Store exceeded the 2-billion mark, more
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Mobclix, a company with an affinity for the iPhone, has posted an interactive graph more
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Apple announced this morning that users have downloaded more than two billion apps from its AppStore more
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Apple's App Store surpassed the 2 billion download mark, the company announced Monday more
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Apple's iTunes App Store has hit yet another milestone: two billion apps downloaded since more
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Apple announced today that there have been 2 billion downloads from the App Store. But how many of those were paid, and how may were free? more
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Another App Store milestone, and another opportunity to take stock of its impact. more
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A reader tipped me off to this list - The Top 5 Apps for Back to School - featured on the Mobclix blog. more
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The mobile ad market has grown significantly over the past twelve months with the advent of advertising more
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The charismatic leader of Apple, Steve Jobs, has confirmed that the iPod Touch more
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In another boost for games on the iPhone, console game king Rockstar Games.. more
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Admob, a leading mobile advertising service, is acquiring AdWhirl.. more
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In the budding world of mobile advertising, whoever can control the.. more
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If you've wondered why the marketing world is obsessed with.. more
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Facing a backlash from developers, AdMob is backing off itsmore
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Mobclix today became the industry's largest mobile ad more
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Mobclix announced the launch of a mobile ad exchange network for advertisers more
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"Got App?" is becoming the new mantra in the smart phone space. more
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With its new competition, Gap is taking a crowdsourcing approach more
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Sony is considering a handheld device blending functions of the PlayStation more
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This just in, folks: iPhones are great for playing games more
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The iPhone has sent rivals scrambling, first to duplicate its glassy touch more
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Partner with Gap Inc. and launch a contest for application developers more
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40 million, 50,000, 37 per cent... That's iNumberwang! more
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Apple's iPhone has already shaken up the mobile phone world. more
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Gap is running a contest for iPhone software developers to create an application more
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Handset sales, app downloads, consumer behaviour and wild more
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Palm Pre went on sale at midnight last night in Sprint more
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Many companies have started using Mobclix for app metrics. more
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Google's Android Market now offers more than 4,900 applications for smartphones more
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Madison Avenue is plowing more resources into a new marketing medium more
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As investors and analysts survey the perilous economy and contracting IPO market more
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Well, it finally happened. Apple just delivered its 1 Billionth more
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Congratulations to all 2009 ad:tech Award Winners - Winner's Microsite is now LIVE! more
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Congratulations to all 2009 ad:tech Award Winners - Winner's Microsite is now LIVE! more
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The iPhone has completely revolutionized the way we consume and enjoy digital media more
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Mobile solutions provider Mobclix has upgraded its platform with enhanced analytics more
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Apple Inc's (AAPL.O) iPhone has emerged as a serious video game platform more
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Less than a year old, Apple's online App Store is on its way to becoming a billion-dollar more
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SANTA CLARA, CA--(MARKET WIRE) more
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Mobclix has been providing an impressive amount of usage information more
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Apple's App Store for the iPhone and iPod Touch is growing at a pace of 38 percent a month more
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If anyone had doubts about the viability of a business that is purely focused more
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Is there an iPhone game for everyone? There better be; according to mobile more
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Mobclix Inc. helps mobile application developers understand who their users are and how more
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Seedcamp's winners have just been announced. more
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We're happy to announce our seven Seedcamp winners for 2008. more
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Want to drill down to see how different iPhone apps are doing? more
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We've gone through more than 1,000 companies to get down to the final 50 more