We didn't enter
ad tech.
We invented it.
In 2008, the iPhone was one year old. There was no mobile ad ecosystem. No exchanges. No mediation. No programmatic. We built it all from scratch.
The first mobile ad exchange. The first SDK that let developers monetize with one line of code. 30 billion ads served. Nasdaq IPO.
Then we watched the industry we created get bloated with middlemen, fraud, and rent-seekers taking 40-60% of every dollar. It's time to fix that.